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Invest in PR, Invest in Growth
Investing in public relations is investing in profit. Let us say that you are looking to purchase a new home. After days of searching, you find it. The realtor gives you the keys and you enter your...
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Stand Out: How Creating a Catchy Slogan Wins Customers
Stick in the minds of your customers. If you are starting a new business, you may be looking at creating a catchy slogan. A slogan, as well as a strategic business name, helps leave an impression on...
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Current Customers First: Where to Emphasize Marketing Efforts
90% of profit comes from repeat customers Market your current customers now. The goal for any business is to create partnerships with their clients. A business must build long-term satisfying...
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Customer Value Setting Pricing: Where to Begin When Pricing a New Product
Set a value first and the customers will tell you the price. The key to effective pricing is first determining customer value. Initially companies may want to lower prices to generate customer traffic;...
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Mirror Neurons Create Successful Advertising: How The Apple IPod Did It with...
I cannot stress enough to advertise and demonstrate the benefits of a product. One way which can help explain how to do this is to understand mirror neurons and how the Apple IPod them successfully....
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How Chevy Runs Deeper Than You Think: The Key to Using Psychographics...
Modern demographic information may not be enough to understand consumers today. Instead, companies are using a new form of market segmentation known as psychographics. Psychographics segments the...
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Pairing Charity with Neuroscience: How American Express Ignited Consumer...
A new trend in marketing has developed over the last 30 years known as cause-marketing or cause-oriented marketing. This is the event which a for profit organization partners with a non-profit...
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Facebook Marketing: Is Social Media Really an Effective Marketing Tool?
Social Media Marketing is the largest growing trend in marketing today. Essentially, it is an extension of word of Guide to Marketing on Facebook and other Social Media Marketing Principals. mouth...
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